Johan Orrenius earned his Ph.D. in 2025 from the Stockholm School of Economics with the dissertation Essays on Markets: Digital Attention, Market Definitions and Education. His research focuses on applied microeconomics, digital economics, and the economics of education. He is particularly interested in how markets function when consumers do not pay directly for products, but instead receive them for free in exchange for sharing data or being exposed to advertising.
Some questions that Johan tries to answer in his research:
- How consumers’ aversion to viewing ads and sharing their data affects the digital economy.
- How we define markets in novel ways, especially when price information is unavailable.
- How schools and teachers are affected by exposure to competition.
