2014

The Elements of Political Persuasion: Content, Charisma and Cue

Reprint No. 2014:11

Author(s): Torun Dewan, Macartan Humphreys and Daniel RubensonYear: 2014 Title: Economic Journal Volume (No.): 124 (574) Pages: F257–F292
Online article (restrictions may apply)


Political campaigns employ complex strategies to persuade voters to support them. We analyse the contributions of elements of these strategies using data from a field experiment that randomly assigned canvassers to districts, as well as messaging and endorsement conditions. We find evidence for a strong overall campaign effect and show effects for both message-based and endorsement-based campaigns. However, we find little evidence that canvassers varied according to their persuasive ability or that endorser identity matters. Overall the results suggest a surprisingly muted role for idiosyncratic features of prospective persuaders.


Reference:
Dewan, Torun, Macartan Humphreys and Daniel Rubenson (2014), "The Elements of Political Persuasion: Content, Charisma and Cue". Economic Journal 124(574), F257–F292.

Global index of the sharing economy

Timbro SEI

2018 Bergh Funcke Wernberg - Timbro Sharing Economy Index-1fHemsidan.jpg

Andreas Bergh, IFN and Lund University, is one of the authors of this book. The Timbro Sharing Economy Index is the first global index of the sharing economy. The index has been compiled using traffic volume data and scraped data, and provides a unique insight into the driving factors behind the peer-to-peer economy.

About the book

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