The Elements of Political Persuasion: Content, Charisma and Cue

Reprint No. 2014:11

Author(s): Torun Dewan, Macartan Humphreys and Daniel RubensonYear: 2014 Title: Economic Journal Volume (No.): 124 (574) Pages: F257–F292
Online article (restrictions may apply)

Political campaigns employ complex strategies to persuade voters to support them. We analyse the contributions of elements of these strategies using data from a field experiment that randomly assigned canvassers to districts, as well as messaging and endorsement conditions. We find evidence for a strong overall campaign effect and show effects for both message-based and endorsement-based campaigns. However, we find little evidence that canvassers varied according to their persuasive ability or that endorser identity matters. Overall the results suggest a surprisingly muted role for idiosyncratic features of prospective persuaders.

Dewan, Torun, Macartan Humphreys and Daniel Rubenson (2014), "The Elements of Political Persuasion: Content, Charisma and Cue". Economic Journal 124(574), F257–F292.

Elgar Companion to

Social Capital and Health

Martin Ljunge okt 2018.jpg

Martin Ljunge, IFN, is the author of a chapter, "Trust promotes health: addressing reverse causality by studying children of immigrants", in a new book edited by Sherman Folland and Eric Nauenberg. The cutting edge of research is presented, covering the ever-expanding social capital field.

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