2006–2010

Paying to Remove Advertisements

Reprint No. 2009:46

Author(s): Joacim TågYear: 2009 Title: Information Economics and Policy Volume (No.): 21 (4) Pages: 245–252
Online article (restrictions may apply)


Media firms sometimes allow consumers to pay to remove advertisements from an adbased product. We formally examine an ad-based monopolist’s incentives to introduce this option. When deciding whether or not to introduce the option to pay, the monopolist compares the potential direct revenues from consumers who pay, with the lost advertising revenues resulting from the subsequent ad removal. If the pay alternative is introduced, the media firm increases advertising quantity to make the option to pay more attractive. This outcome hurts consumers but benefits the media firm and the advertisers. Total welfare may increase or decrease. Perhaps surprisingly, more annoying advertisements may lead to an increase in advertising quantity.


Reference:
Tåg, Joacim (2009), "Paying to Remove Advertisements". Information Economics and Policy 21(4), 245–252.

Joacim Tåg

Contact

Ph: +46 8 665 4524
joacim.tag@ifn.se

Integrating Immigrants into the Nordic Labour Markets

An Overall Perspective

Pages-from-2019-Calmfors-Gassen---Integrating-Immigrants-into-the-Nordic-Labour-Markets.gif

Denmark, Finland, Norway and Sweden face similar problems of integrating large groups of immigrants, especially low-educated ones from outside the EU, into their labour markets. In this volume, edited by Lars Calmfors, IFN, and Nora Sánchez Gassen in cooperation with researchers from across the Nordic Region analyse how labour market integration of immigrants can be promoted. 

About the book

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To present ongoing research informal brown-bag seminars are held on Mondays at 11:30 am. This is an opportunity for IFN researchers to test ideas and results.

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In addition, IFN organizes seminars open to the public. Topics for these are derived from the IFN research.

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