2006–2010

The Looks of a Winner: Beauty and Electoral Success

Reprint No. 2010:2

Author(s): Niclas Berggren, Henrik Jordahl and Panu PoutvaaraYear: 2010 Title: Journal of Public Economics Volume (No.): 94 (1-2) Pages: 8–15
Online article (restrictions may apply)


We study the role of beauty in politics using candidate photos that figured prominently in electoral campaigns. Our investigation is based on visual assessments of 1929 Finnish political candidates from 10,011 respondents (of which 3708 were Finnish). As Finland has a proportional electoral system, we are able to compare the electoral success of non-incumbent candidates representing the same party. An increase in our measure of beauty by one standard deviation is associated with an increase of 20% in the number of votes for the average non-incumbent parliamentary candidate. The relationship is unaffected by including education and occupation as control variables and withstands several other robustness checks.


Reference:
Berggren, Niclas, Henrik Jordahl and Panu Poutvaara (2010), "The Looks of a Winner: Beauty and Electoral Success". Journal of Public Economics 94(1-2), 8–15.

Niclas Berggren

Contact

Ph: +46 8 665 4520
niclas.berggren@ifn.se

Henrik Jordahl

Contact

Ph: +46 8 665 4533
Mob: +46 70 938 3858
henrik.jordahl@ifn.se

Elgar Companion to

Social Capital and Health

Martin Ljunge okt 2018.jpg

Martin Ljunge, IFN, is the author of a chapter, "Trust promotes health: addressing reverse causality by studying children of immigrants", in a new book edited by Sherman Folland and Eric Nauenberg. The cutting edge of research is presented, covering the ever-expanding social capital field.

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