Working Paper No. 691

Exclusive Quality - Why Exclusive Distribution May Benefit the TV-viewers

Published: January 9, 2007Pages: 44Keywords: Exclusive Contracts; Quality; Bargaining; Avertising; InvestmentJEL-codes: C78; D43; K21; L42

Exclusive Quality - Why Exclusive Distribution May Benefit the TV-viewers Johan Stennek


Sports organizations, Hollywood studios and TV channels grant satellite and cable networks exclusive rights to televise their matches, movies and media contents. Exclusive distribution prevents viewers from watching attractive programs, and reduces the TV-distributors incentives to compete in prices. This paper demonstrates that exclusive distribution may also give providers of contents incentives to invest in higher quality and, as a result, force competitors to reduce their prices. Exclusive distribution may benefit all viewers, including those who are excluded.

 

Elgar Companion to

Social Capital and Health

Martin Ljunge okt 2018.jpg

Martin Ljunge, IFN, is the author of a chapter, "Trust promotes health: addressing reverse causality by studying children of immigrants", in a new book edited by Sherman Folland and Eric Nauenberg. The cutting edge of research is presented, covering the ever-expanding social capital field.

About the book

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