Working Paper No. 559

Pricing Strategies in E-Commerce: Bricks vs. Clicks

Publicerad: June 21, 2001 Antal sidor: 23Nyckelord: Retail Pricing; Consumer Behavior; E-Commerce; Price DiscriminationJEL-koder: D12; D43; L11; L81

Pricing Strategies in E-Commerce: Bricks vs. Clicks Richard Friberg, Mattias Ganslandt and Mikael Sandström

What is the impact of the increasing dominance of conventional firms in e-commerce? We use a simple model to show that retailers who only sell through Internet have lower on-line prices than retailers who also sell through conventional stores. This proposition is firmly supported by our empirical analysis which uses a rich data set covering the Swedish markets for books and CDs. On average, prices of these goods are 15 percent cheaper on Internet, but if a single item is bought transport costs will make it as expensive to buy over Internet as in a conventional store (if a basket of goods is bought it is some 10 percent cheaper on Internet since transport costs are fixed).


EU och teknologiskiftet. Europaperspektiv 2020


Hur kan EU dra nytta av teknologiskiftet? Det är det övergripande temat i årets upplaga av Europaperspektiv, EU och teknologiskiftet. Två kapitel i årets upplaga är skrivna av IFN-forskare.

Läs mer

Institutet för Näringslivsforskning, Grevgatan 34 - 2 tr, Box 55665, SE-102 15 Stockholm, Sweden | Tel: +46-(0)8-665 45 00 |