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U.S. Presidential Election: The Psychology of Victory

Niclas Berggren and Henrik Jordahl, IFN, are referred to in Psychology Today.

"A recent study entitled, ‘The right look: Conservative politicians look better and voters reward it’, found that politicians on the right of the political spectrum, on average, look more beautiful, a finding replicated in Europe, the U.S. and Australia.

The authors, Niclas Berggren, Henrik Jordahl and Panu Poutvaara argue that as beautiful people earn more, they are more likely to oppose redistribution and so tend to end up on the right of the political spectrum."

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